Push and Pull
Rich content: Video, music, text, java applications, RSS feed. Using Wifi for non Bluetooth Phones and PDAs (iphone and BlackBerry), Using Bluetooth: sending short codes via Bluetooth |
Fit2phone
Identification of the Mobile Phone model (screen size, multimedia capabilities, applications compatibility). Send optimized and compatible content. |
Content upload
Consumer can send thier content (pictures, music, etc.) to the hotspot - sent to big screen (photo contest) or website to animate events.
|
Coupons
(images) with unique number or customizable text. Designed to generate traffic on websites or in points of sales and build consumer databases.
|
Opt-in/tough download
(similar consumer experience than NFC) : allows consumer to trigger content download by getting close to the hotspot. |
RSS data feeds
For pushing "live" content: news, weather, timings (Race, attractions, est) |
